Senior Paid Social Manager

The role

You will strategically lead and scale acquisition efforts across paid social channels in the UK and Europe. You will manage multi-million-pound budgets and build an AI-enabled paid social team.

What you will do

• Owning and scaling global paid social performance
• Managing multi-million-pound budgets and advanced bidding strategies
• Driving a full-funnel approach using creative and audience insights
• Building, mentoring, and shaping a high-performing paid social function
• Embedding AI and automation into workflows and reporting
• Leading creative strategy by working with designers and copywriters
• Developing the paid social roadmap and expanding presence on emerging platforms
• Collaborating cross-functionally with Data, Product, Web, and Creative teams
• Championing measurement, tracking, and incrementality testing
• Managing both in-house staff and agency relationships

Required qualifications

• 7+ years of paid social marketing experience
• Proven track record of driving high-volume B2B or B2C acquisition
• Deep understanding of ad creative best practices
• Expert in Meta advertising including AI-led products like Advantage+
• Hands-on experience across LinkedIn, TikTok, and X/Twitter
• Highly analytical with technical knowledge of Appsflyer, GA4, and GTM
• Expertise in incrementality testing and MMM
• Practical experience using AI in marketing including generative tools and LLMs
• Ability to manage in-house staff and agency relationships
• Structured approach to experimentation
• Ability to communicate complex insights using data visualization tools

Nice to have

• Fluency in a second language (French or German)

Benefits

• Flexible working and remote-first arrangements
• 25 days holiday + bank holidays
• Vitality Health and Dental Insurance
• £1,000 L&D budget per year
• Up to three L&D paid days off
• Enhanced family-friendly leave
• Work abroad for up to 90 days a year
• Snacks, drinks, and social events in our offices

About the company

Tide helps SMEs save time and money by offering business accounts, banking services, and administrative solutions. The company supports over 2 million members globally across the UK, Germany and France.