CRM Manager – Tide Credit

The role

You will lead the planning and execution of CRM strategies for Tide credit products. You will expand and optimize communications programs through personalization, segmentation, and automation.

What you will do

• Expand, drive and optimise communications programmes through personalisation, segmentation and automation
• Lead the planning and execution of CRM strategies for Tide credit products
• Analyse campaigns and report trends and recommendations to stakeholders
• Build and maintain segments and reporting dashboards to track CRM performance
• Implement targeted strategies to optimise campaign performance and member product adoption
• Develop and implement a test and learn plan, A/B tests and optimisation strategies
• Collaborate with Product, Content, BI and other Marketing teams
• Drive and deliver cross-functional initiatives to enhance member experience and grow Tide credit

Required qualifications

• 3+ years of expertise in end-to-end CRM/retention marketing management across sub-products and business units
• Developed and delivered CRM programmes with proven results against targets
• Hands-on experience with CRM platforms such as Salesforce or Adobe Campaign
• Understanding of HTML and SQL
• Experience handling campaign data from different sources using BI tools like Looker or Quantum Metrics
• Experience in A/B and MVT testing, segmentation and targeting
• Solid communication and reporting skills
• Excellent spoken and written English
• Ability to handle multiple projects and adapt to changing priorities

Nice to have

• Worked in Financial Services, start-ups, credit/lending or tech space

Benefits

• Competitive Compensation
• Generous annual leave on top of bank holidays
• Paid maternity, paternity, and adoption leave
• Extended unpaid and paid leave options after completing milestone years
• Private family health insurance with additional OPD coverage and top-up options
• Comprehensive accidental and life insurance protection
• Access to therapy sessions, courses, meditations, and workshops
• Paid days annually for volunteering or personal growth
• Annual budget for books, courses, coaching, and more
• Work from abroad for up to 90 days annually
• Contribution towards setting up your home office
• Keep your old laptop and get a new one when it is time for a replacement

About the company

Tide helps SMEs save time and money by offering business accounts, banking services, and administrative solutions. The company supports over 2 million members globally across the UK, Germany and France.