Growth Marketing Manager

The role

The Growth Marketing Manager will lead customer lifecycle growth pillars and design systems, decision frameworks, and experimentation strategies. You will own strategic subscriber growth initiatives to increase engagement, retention, and long-term customer value.

What you will do

• Own the customer lifecycle strategy for major AARRR pillars.
• Partner with cross-functional teams to define behavioral signals and intervention logic.
• Design scalable lifecycle playbooks, automation frameworks, and reusable journey patterns.
• Establish customer lifecycle measurement frameworks for experimentation success.
• Influence Product and Growth roadmap decisions.
• Develop deep customer understanding across regions, languages, and segments.
• Build and scale advocacy programs for reviews, referrals, and loyalty.
• Guide regional lifecycle strategy while maintaining globally consistent systems.

Required qualifications

• 5+ years of experience in lifecycle, CRM, or retention marketing within a consumer subscription business.
• Advanced expertise with customer engagement and CDP platforms such as Braze, Amplitude, Mixpanel, and modern marketing automation tools.
• Strong analytical and strategic thinking skills.
• Demonstrated experience designing and leading lifecycle experimentation strategies.
• Proven ability to leverage AI tools and workflows.
• Experience influencing cross-functional stakeholders across Product, Data, Growth, Engineering, and Regional Marketing.
• Exceptional prioritization and decision-making skills.
• A customer-centric mindset with experience mentoring others.

Benefits

• Flexible Time-off policy
• Flexible working hours and work-from-home once a week
• Medical insurance and free yearly health checkup
• Yearly health checkup subsidy for your pets
• Weekly grooming service for your fur babies
• 2 free Furbos for each full-time team member
• Company trip and employee outing program
• Internal training workshop and external training subsidy

About the company

Tomofun is a pet tech company that created Furbo, an AIoT treat-tossing pet camera. They aim to bring joy and innovation to pet lovers through technology.