CRM Manager - Global Customer Lifecycle Communication

The role

The CRM Manager will lead lifecycle growth pillars and design systems, decision frameworks, and experimentation strategies. This role drives long-term customer value through engagement, retention, and automation across global markets.

What you will do

• Own the lifecycle strategy for major AARRR pillars.
• Partner with cross-functional teams to define behavioral signals and intervention logic.
• Design scalable lifecycle playbooks, automation frameworks, and reusable journey patterns.
• Establish lifecycle measurement frameworks for experimentation success.
• Influence Product and Growth roadmap decisions.
• Develop customer understanding across regions, languages, and segments.
• Build and scale advocacy programs for reviews, referrals, and loyalty.
• Guide regional lifecycle strategy while maintaining global consistency.

Required qualifications

• 5+ years of experience in lifecycle, CRM, or retention marketing within a consumer subscription business.
• Advanced expertise with customer engagement and CDP platforms such as Braze, Amplitude, Mixpanel, and modern marketing automation tools.
• Strong analytical and strategic thinking skills.
• Demonstrated experience designing and leading lifecycle experimentation strategies.
• Proven ability to leverage AI tools and workflows.
• Experience influencing cross-functional stakeholders across Product, Data, Growth, Engineering, and Regional Marketing.
• Exceptional prioritization and decision-making skills.
• A customer-centric mindset with experience mentoring others.

Benefits

• Flexible Time-off policy
• Flexible working hours and work-from-home once a week
• Medical insurance and free yearly health checkup
• Yearly health checkup subsidy for your pets
• Weekly grooming service for your fur babies
• 2 free Furbos for each full-time team member
• Company trip and employee outing program
• Internal training workshop and external training subsidy

About the company

Tomofun is a pet tech company that develops products like the Furbo AIoT treat-tossing pet camera. They aim to bring joy and innovation to pet lovers through technology.