Senior Manager, Product Marketing

The role

This person will translate product capabilities, customer insights, and market opportunities into positioning, messaging, and go-to-market programs. They will drive execution across product launches, competitive strategy, and sales enablement.

What you will do

• Develop and refine product positioning, messaging, value propositions, and customer narratives
• Translate complex product capabilities into clear messaging
• Partner with leadership on pricing, packaging, and go-to-market recommendations
• Research customer needs, buyer personas, market trends, and competitive positioning
• Develop and execute go-to-market plans for product launches and feature releases
• Build launch frameworks, messaging briefs, and supporting materials
• Partner with Demand Generation to translate positioning into integrated campaigns
• Develop competitive positioning, competitor insights, battlecards, and talk tracks
• Build and maintain sales enablement materials
• Develop product marketing content and collateral

Required qualifications

• 10+ years of experience in Product Marketing, GTM Marketing, or a related B2B marketing discipline
• Proven experience developing positioning, messaging, value propositions, and go-to-market plans
• Strong understanding of customer segmentation, buyer needs, market research, competitive intelligence, and B2B buying journeys
• Demonstrated experience creating competitive positioning and sales enablement resources
• Demonstrated experience creating content and collateral that support integrated marketing and sales initiatives
• Excellent writing, storytelling, analytical, and project management skills
• Ability to translate complex concepts into compelling customer-centric narratives
• Ability to drive multiple projects from planning through execution
• Highly collaborative and hands-on
• Ability to influence cross-functional stakeholders, manage competing priorities, and deliver results in a fast-paced environment

Benefits

• Cash compensation (overtime, bonus/commissions if eligible)
• Equity
• Benefits

About the company

Toast creates technology to help restaurants and local businesses succeed in a digital world. They are building a Customer Marketing team to create connections with the restaurant and retail operators they serve.