Senior Paid Media Manager

The role

The Senior Paid Media Manager will lead the execution and optimization of paid acquisition strategies across key channels. This role involves managing performance marketing campaigns and partnering with the Director of Growth to test new acquisition channels.

What you will do

• Own day-to-day execution and optimization of paid acquisition campaigns across Google Search, Performance Max, YouTube, and Paid Social.
• Manage budget allocation across channels based on performance and marginal return.
• Identify and test new acquisition channels like Reddit and Connected TV.
• Design and execute structured experimentation frameworks for audiences, creative, messaging, and landing pages.
• Partner with creative teams to develop and test new advertising concepts.
• Collaborate with Product, Growth, and Lifecycle teams to improve conversion performance across the acquisition funnel.
• Monitor campaign performance and deliver reporting on CAC, conversion rate, ROAS, and volume growth.
• Provide insights and recommendations to the Director of Growth to inform channel investment decisions.

Required qualifications

• 5 + years of experience in performance marketing, paid acquisition, or growth marketing.
• Demonstrated experience managing multi-channel paid acquisition campaigns.
• Strong analytical mindset with experience interpreting performance data and running structured experiments.
• Experience working with advertising platforms such as Google Ads, YouTube, Meta, or other performance channels.
• Familiarity with emerging acquisition channels such as Reddit, CTV, or programmatic platforms.
• Experience working cross-functionally with analytics, product, and marketing teams.
• Comfortable operating in a fast-paced, experimentation-driven environment.

Nice to have

• Experience in fintech, trading platforms, financial education, or regulated industries.
• Experience with Paid Search.
• Experience scaling paid acquisition programs with large budgets.
• Familiarity with attribution models, incrementality testing, and marketing analytics.
• Experience working with lifecycle marketing and CRM teams to improve acquisition and retention performance.

Benefits

• Seven Company-paid Holidays
• Generous Family Leave
• Paid time off is front-loaded
• Competitive 401(k) matching
• Health, dental, and vision insurance
• Bonus for taking 5 consecutive days of vacation
• Food and groceries budget
• Contributions towards health and wellness

About the company

Topstep is an engaging working environment that ranges from fully remote to hybrid. They foster a culture of collaboration by keeping cameras on during meetings and maintaining a robust Slack environment.