CRM & Lifecycle Marketing Coordinator

The role

The CRM & Lifecycle Marketing Coordinator maintains the CRM instance, including database hygiene, subscription management, and file organization. This role provides execution support for lifecycle and evergreen email programs and manages campaign setup and tracking.

What you will do

• Merge duplicate records and process unsubscribes/unbounce requests
• Audit subscription and preference center settings
• Maintain folder structures and naming conventions in HubSpot
• Explore and evaluate new HubSpot tools and features
• Monitor lifecycle and evergreen email programs for errors
• Set up and configure campaigns in the CRM for tracking and attribution
• Partner with QA teams to run pre-send testing
• Work with Engineering, Marketing Operations and Analytics teams
• Coordinate with Creative and Brand partners on asset intake and organization

Required qualifications

• 3+ years of experience in email marketing operations, CRM administration, or marketing operations
• Highly detail-oriented and organized
• Experience with database hygiene practices
• Familiarity with QA and testing processes for email campaigns
• Basic email building and scheduling experience
• Experience in Google slides for process document creation
• Must have basic HTML knowledge
• Strong communication skills

Nice to have

• CSS and Handlebar (Or equivalent)
• Hands-on HubSpot experience

Benefits

• Seven Company-paid Holidays
• Generous Family Leave
• Paid time off is front-loaded
• Competitive 401(k) matching
• health, dental, and vision insurance
• Bonus for taking 5 consecutive days of vacation
• Employee referrals are bonused
• Food and groceries budget
• Contributions towards health and wellness

About the company

Topstep is an engaging working environment which ranges from fully remote to hybrid. They foster a culture of collaboration with cameras on during meetings and a robust Slack environment.