Senior Manager, Institutional Markets

The role

The Senior Manager will lead marketing strategy and high-impact initiatives for Higher Education, Test Prep, Government, and Library segments. This role involves developing data-driven campaigns, conducting market research, and managing event strategies to drive business growth.

What you will do

• Develop and lead the HED/TEST PREP/GOV/LIB marketing strategy.
• Own planning, execution, and reporting for marketing initiatives to generate leads and support customer retention.
• Partner with the Marketing team to design integrated, data-driven campaigns.
• Research institutional market trends, buyer needs, and competitive dynamics.
• Leverage marketing intelligence to shape messaging and refine targeting.
• Track and analyze data to evaluate campaign effectiveness and optimize ROI.
• Develop targeted outreach strategies including email, print, and digital marketing.
• Collaborate with Creative Services to develop assets and messaging for diverse audiences.
• Direct the development of webinars, virtual events, case studies, and thought leadership.
• Lead the strategic approach for conferences and trade shows.

Required qualifications

• 5+ years of relevant professional experience in higher education or ed tech marketing.
• Knowledge of the higher ed, test prep, government, and library landscapes.
• Bachelor's degree.
• 5+ years of experience using analytics and ROI metrics to guide decisions.

About the company

The Princeton Review is a leading tutoring, test prep, and college admission services company. Its Tutor.com brand is one of the largest online tutoring services in the U.S.