Tpreducationllc
Director, Marketing Analytics
Remote, US. Posted 2 months ago
The role
This leader will own revenue metrics across the customer lifecycle from acquisition through retention. You will lead a team of 3–5 analytics professionals to drive customer acquisition, conversion, and retention through data-driven insights.
What you will do
- Track customer acquisition cost (CAC) and lifetime value (LTV) by channel
- Analyze sales funnel metrics and identify conversion bottlenecks
- Identify retention drivers and churn patterns to improve LTV
- Own marketing analytics, sales funnel reporting, and customer retention dashboards
- Manage the marketing tech stack and integrations
- Establish consistent revenue metrics across all functions
- Create executive reporting
- Identify analytics-driven initiatives to improve unit economics
- Recommend pricing, positioning, and retention strategies
- Hire and develop 3–5 analytics professionals
Required qualifications
- 7–10+ years of analytics experience
- Expertise in both marketing analytics and revenue metrics (CAC, LTV, retention)
- Strong SQL and data visualization (Tableau, Looker, PowerBI)
- Deep knowledge of marketing funnel, attribution, and channel analytics
- Expertise in SaaS metrics (CAC, LTV, cohort retention, churn, payback period)
- Hands-on experience with marketing technology (Braze, Salesforce, Google Tag Manager)
- Familiarity with sales funnel and CRM analytics
- Ability to analyze complex customer journeys across channels and touchpoints
- Proven ability to partner with non-technical stakeholders and drive adoption
- Leadership experience managing analytics teams
Nice to have
- SaaS or subscription business background
- Experience with customer segmentation and cohort analysis
- Predictive analytics or forecasting experience
- Growth marketing or experimentation knowledge
- Data warehouse experience (Snowflake, Redshift, etc.)
About the company
The Princeton Review is a leading tutoring, test prep, and college admission services company. Its Tutor.com brand is one of the largest online tutoring services in the U.S.