Account Development Representative

The role

You will drive quality account and contact research, develop account plans, and qualify leads. You will engage prospects to drive executive meetings and generate pipeline within target accounts using account-based selling.

What you will do

• Develop a sales pipeline across a defined list of owned customer or prospect accounts.
• Develop and maintain account business profiles, contact persona maps, and network presence maps.
• Drive engagement with multiple stakeholders per account with personalized messaging.
• Re-activate dormant or stalled accounts.
• Support upsell, cross-sell, and renewal motions.
• Gather market intelligence and research customer and prospect accounts.
• Qualify and score inbound leads.
• Monitor public information sources to augment accounts, leads, and opportunities.
• Develop personalized strategies for using email, social media, and other channels.
• Ensure timely follow-up on marketing campaigns and create account intelligence briefs.

Required qualifications

• Strong account research & personalization skills
• Stakeholder management & business acumen
• Experience in enterprise / ABM motions
• Ability to collaborate cross-functionally, and manage multiple projects/campaigns in parallel
• Experience with B2B SAAS or enterprise software
• 2-4 years of experience in Market Development, Sales Development, Business Development, or similar roles in a software organization
• Eagerness for continuous learning, and leveraging new tools to drive better business outcomes and operational efficiency
• Required fluency in English and French
• Proven ability to effectively research, qualify, and react to leads and business opportunities
• Exhibit a professional communication style through both written and verbal channels
• Confident user of Salesforce.com, Marketo, or similar applications and the MS Office Suite
• Operate in a professional and empathetic manner capable of managing time and prioritizing tasks effectively

About the company

TraceLink is the world’s largest Agentic Business Network, enabling life sciences and healthcare companies to build and manage a scalable digital workforce. Founded in 2009, it has 5 global offices, over 800 employees and more than 1700 customers in over 60 countries.