Engagement Manager

The role

You will develop and implement engagement marketing strategies to drive user engagement, retention, and lifetime value. You will perform performance optimization via testing and drive data analysis to inform strategies and report metrics.

What you will do

• Develop and implement engagement marketing strategies to drive user engagement, retention, and lifetime value
• Responsible for constant performance optimization via testing
• Drive data analysis to inform engagement strategies, optimize campaigns and report key engagement metrics performance
• Work closely with cross-functional teams including product management, product growth and brand marketing

Required qualifications

• 2+ years experience in engagement or retention marketing within fast-paced B2C environments
• Proficient in marketing automation tools and CRM systems, like Braze, Salesforce, Microsoft Dynamics, or HubSpot, and CDPs such as mParticle
• Stellar at project management
• Execution focused
• Data-driven mindset with strong analytical skills to identify new high-impact campaign strategies and evaluate results

Nice to have

• experience in e-commerce, fintech, or high-growth industries
• Knowledge of HTML, CSS, and SQL

About the company

Trade Republic is the largest savings platform in Europe, operating in 18 countries and serving over 10 million customers.