Offline Marketing Manager

The role

You will own budget allocation and optimisation for offline channels across a subset of 18 European markets. You will manage strategic media partnerships and partner with data and creative teams to improve campaign effectiveness.

What you will do

• Own budget allocation and optimisation for offline channels including TV, OOH, radio, and IO display
• Define best practices for campaign setup, management and optimisation
• Manage strategic media partnerships and negotiate commercial terms
• Partner with data teams to build and use tools to measure and analyse performance
• Work with creative teams to develop and pre-test spots

Required qualifications

• 3+ years in offline marketing and customer acquisition at a high-growth, app-centric D2C tech company
• Experience managing large budgets and complexity
• Strong analytical skills
• Confident with Excel, SQL and LLMs (Claude, Gemini, etc.)
• Hands-on experience setting up, using and analysing TVSquared, Spoteffect and incrementality-based measurement
• Proven end-to-end campaign management from planning and testing to creative development and ongoing optimisation
• Entrepreneurial, test-and-learn mindset

About the company

Trade Republic is the largest savings platform in Europe operating in 18 countries. It serves over 10 million customers with over 150B in assets.