Digital Product Manager IV

The role

This person will own the digital product strategy and roadmap for the Traeger App and Traeger.com. They will partner with cross-functional teams to deliver features that increase engagement, retention, and brand storytelling.

What you will do

• Contribute to and evangelize digital product vision, strategy and roadmaps.
• Own a mobile app roadmap to move engagement, retention, cook frequency, and lifetime value.
• Define and execute a product vision for Traeger.com to tell brand story and remove purchase friction.
• Partner with Engineering, Design, Consumer Insights, Marketing, and Customer Experience to take strategy from concept to launch.
• Design and execute mixed method quantitative and qualitative research with customers, retailers, and ambassadors.
• Stay current with industry, product, and market trends.
• Build a working command of app and web analytics to prioritize and defend the roadmap.
• Ensure high-quality deployments by performing user acceptance testing and managing Beta App community feedback.
• Represent App and Web strategy to cross-functional and leadership stakeholders.
• Use AI tools to accelerate research synthesis, spec writing, and data analysis.

Required qualifications

• 6+ years of product management experience, including ownership of a consumer-facing mobile app and/or e-commerce or brand website roadmap
• A track record of driving measurable engagement, retention, or lifetime value (LTV) outcomes
• Experience managing a multi-platform roadmap (iOS, Android, and Web) with competing priorities
• Passion and empathy for understanding user needs and improving user experience
• A keen eye for design and a strong point of view on digital product and user experience
• Strong analytical skillset; comfortable turning engagement and funnel data into prioritization decisions
• Practical fluency with AI tools (e.g., Copilot, Claude, etc.) to accelerate PM workflows, plus working knowledge of AI/ML capabilities and limitations sufficient to scope AI-powered features with Engi
• Excellent stakeholder management and executive communication skills
• Entrepreneurial, ownership-driven, and able to thrive in a fast-paced, evolving environment

Nice to have

• Working knowledge of connected/IoT hardware products with Cloud and Firmware integration

Benefits

• Full medical/dental/vision package
• 401k
• Tuition reimbursement
• Individual professional development programs & initiatives
• Great discounts on all things Traeger
• Food

Before you apply

• Traeger may use AI tools for resume-screening purposes.

About the company

Traeger invented the wood pellet grill over 30 years ago. The company is headquartered in Salt Lake City.