Tripactions
Senior Product Marketing Manager, Navan Expense
Tel-Aviv, Israel. Posted 11 days ago
The role
You will lead product marketing for Navan Expense by translating customer needs and product capabilities into positioning and campaigns. You will work with Product, Leadership, Marketing, Sales, Customer Success, Data, and Legal to drive growth and awareness.
What you will do
- Own the Navan Expense narrative including positioning, messaging, and value propositions.
- Lead go-to-market programs, campaigns, and feature introductions.
- Conduct customer interviews, competitive research, win/loss analysis, and market listening.
- Identify customer needs and share recommendations with Product and leadership.
- Shape messaging across web, lifecycle, in-product experiences, and sales conversations.
- Create playbooks, talk tracks, competitive guidance, and collateral to enable Sales and Customer Success.
- Develop proof points, references, and partner programs with customer marketing and ecosystem teams.
- Collaborate with Product, Legal, Marketing, and external partners to ensure accurate messaging.
Required qualifications
- 5+ years of product marketing experience, including positioning, launches, and growth work for B2B SaaS or technology products.
- Strong leadership skills and experience leading cross-functional work.
- A track record of turning complex products and workflows into clear, differentiated customer stories and measurable marketing outcomes.
- Understanding of finance workflows such as expense policy, receipt capture, approvals, reimbursements, reconciliation, and accounting-system connections.
- Excellent English writing, storytelling, copywriting, and verbal communication skills.
- Strong presentation skills.
- Strong customer advocacy skills.
- Comfort with qualitative and quantitative research, funnel metrics, experimentation, and using market signals.
- Practical fluency with AI tools.
- Demonstrated ability to influence senior stakeholders and deliver through complex cross-functional environments.
Nice to have
- Experience in expense management, spend management, corporate cards, accounting or ERP software, business travel, or an adjacent fintech category
- Experience applying product-led growth (PLG) principles
Before you apply
- Navan uses AI-assisted Automated Employment Decision Tool (Metaview) to assist with evaluating resumes.
- You may request a human evaluation without AI assistance by entering your email.
About the company
Navan brings business travel and expense management together in one platform.