Senior Performance Marketing Manager (Part-time)

The role

This person will execute campaigns to build brand awareness and create demand. They will manage paid media programs across social, video, programmatic, and emerging channels.

What you will do

• Execute campaigns that build awareness and create demand
• Plan, launch, and optimize campaigns across LinkedIn, Meta, X, Reddit, YouTube, Google Demand Gen, and programmatic display
• Support major brand moments in priority markets
• Activate demand-creation programs through content syndication, industry publishers, newsletters, and sponsored email
• Put ABM strategy into practice
• Translate account lists and buying-group needs into paid media audiences
• Partner with Marketing Operations to maintain audience syncs and troubleshooting
• Support customer expansion campaigns with Customer Marketing and account teams
• Develop creative briefs and work with Creative, Content, and Product Marketing
• Run structured tests across messaging, concepts, formats, and landing pages

Required qualifications

• 8+ years of experience in performance marketing or paid media
• Meaningful experience in B2B marketing
• Deep, recent hands-on experience with LinkedIn Ads and multiple channels across paid social, YouTube, Google Demand Gen, and programmatic display
• Practical knowledge of ABM, including account segmentation, buying committees, audience activation, and long B2B buying cycles
• Experience executing both brand-awareness and demand-creation campaigns
• Track record of managing budgets and optimizing campaigns directly
• Experience partnering with creative teams to develop briefs, test concepts, and improve campaign assets
• Strong vendor management skills and experience working with media partners, publishers, or agencies
• Confidence using campaign, CRM, and analytics data to assess audience quality and downstream performance
• Strong project management and communication skills

Nice to have

• Familiarity with 6Sense, Demandbase, StackAdapt or comparable programmatic and account-targeting platforms

Before you apply

• Navan uses AI-assisted Automated Employment Decision Tool (Metaview) to assist with evaluating resumes
• You may request a human evaluation without AI assistance by entering your email

About the company

Navan is the employer for this role.