Director of Integrated Marketing

The role

The Director of Integrated Marketing will connect ideas with channels to drive demand, qualified pipeline, and new customers. You will own content and performance strategy, investment decisions, and results across evergreen programs and integrated campaigns.

What you will do

• Own evergreen content and performance strategies
• Build a year-round strategy connecting audience needs and business priorities
• Partner with Product Marketing and Sales to identify customer problems and buying motivations
• Shape editorial strategy across social, video, thought leadership, and education
• Partner with the Head of Performance on channel strategy, audience targeting, and testing priorities
• Shape email and in-app programs around audience needs and customer behavior
• Lead creative, integrated campaigns from brief through launch, optimization, and results
• Align Content, Performance, Brand, Creative, Creator Marketing, Product Marketing, and Ecosystem Marketing around campaign ideas
• Develop functional leaders and make hiring and organizational recommendations
• Own investment decisions and accountability for marketing-sourced pipeline and net-new customer acquisition

Required qualifications

• 12+ years of B2B marketing experience
• Substantial experience in SaaS or software businesses
• Direct responsibility for integrated marketing, demand generation, and content strategy
• 5+ years in senior marketing leadership roles
• Experience managing managers or functional heads
• Experience owning budgets and setting strategy across multiple marketing disciplines
• Strong creative and editorial judgment
• Hands-on depth in paid acquisition, lifecycle marketing, and content distribution
• Experience with both sales-assisted and self-serve customer journeys
• Record of building evergreen content and demand programs and owning integrated campaigns
• Strong analytical skills and experience making investment decisions
• Deep, practical AI proficiency in profession and personal lives

Nice to have

• Familiarity with the ecommerce landscape
• Familiarity with the broader AI & data landscape

About the company

Triple Whale is the AI operating system built for modern commerce. It helps brands turn complex data into actions to grow profit.