Product Marketing Manager, Launches & Core Platform

The role

This person will own go-to-market launches and weekly drops while supporting product marketing for the platform team. They will create content, manage launch calendars, and translate technical improvements into customer value.

What you will do

• Own the launch calendar and execution for weekly drops and monthly launches.
• Build a recognizable weekly drop program with fresh creative approaches.
• Write copy, record demos, and produce videos, carousels, or visual assets.
• Collaborate on product reveals and walkthroughs using social and creators.
• Coordinate customer experience across social, email, and in-app messages.
• Define success for each launch and use feedback to improve future drops.
• Lead product marketing for the platform team by partnering with Product.
• Own positioning and messaging for platform capabilities.
• Bring customer and market insights into product decisions.
• Equip customer-facing teams with demos, talk tracks, and FAQs.

Required qualifications

• 5+ years of experience in product marketing, launch marketing, integrated campaigns, or a related role.
• Experience taking launches from idea through execution.
• Strong creative instincts and confidence creating content across formats including written copy, short-form video, product demos, and visual storytelling.
• An AI-first mindset.
• Product marketing fundamentals, including customer research, positioning, and translating features into benefits.
• Comfortable learning software and demonstrating it through recorded or on-camera content.
• Strong project management and collaboration skills.
• Good judgment about scope and measurement.

Nice to have

• Backgrounds in B2B SaaS, consumer software, and D2C or e-commerce brands.
• Building recurring content series, product drops, or creator collaborations.
• Marketing to e-commerce operators or working within the tools and communities they use.

Benefits

• Medical coverage
• 401(k) with a company match of up to 3%
• 30 days of paid time off accrued monthly after the first 30 days of employment
• Five sick days
• Nine paid company holidays
• Paid parental leave for eligible employees

Before you apply

• Referred candidates must have their friend submit the application through the referral system.

About the company

Triple Whale is the AI operating system built for modern commerce. It helps brands turn complex data into actions to grow profit.