Lead Data Analyst - New Games

The role

You will own analytics for the New Games division to support rapid prototyping and market testing of game concepts. You will partner with Product, Engineering, and Marketing leadership to provide data-driven recommendations in an AI-forward environment.

What you will do

• Define and uphold best practices for interpreting data to support rapid decision-making.
• Partner with Product and Marketing to design A/B tests with clear hypotheses, metrics, and guardrails.
• Build and maintain scalable Looker dashboards for core game KPIs.
• Govern AI-assisted analysis by defining quality standards and reviewing outputs.
• Improve the semantic layer and question-to-source routing for AI tools.
• Build and test reusable AI skills to speed up data work.
• Work with engineering to validate tracking and data pipelines.
• Investigate and resolve data discrepancies affecting reporting.
• Align New Games analytics with established metrics from mature titles.
• Make documented choices when new concepts require different metrics.

Required qualifications

• 6+ years analytics experience, including time in product or games analytics
• Expert-level SQL and Looker skills
• Deep experience designing and analyzing experiments (A/B, sequential, multivariate)
• Experience with semantic layers and writing context or reusable skills for AI tools
• Practical understanding of where AI analytics tools succeed and fail
• Comfort turning ambiguous business problems into structured analytical frameworks
• Experience partnering with Data Engineering to shape scalable data infrastructure and validate data quality
• Track record of influencing product and marketing decisions with senior stakeholders
• Ability to work from our Dallas office in a hybrid arrangement

Nice to have

• Background in mobile or free-to-play games
• Genuine passion for games and player experience
• Familiarity with mobile advertising and user acquisition data
• BigQuery
• Python or other scripting languages

Benefits

• Flexible Discretionary Time Off policy in addition to bank holidays
• Generous 401k match
• Discretionary bonuses
• Competitive salaries
• Comprehensive Medical, Dental, and Vision coverage
• Employee Assistance Program
• Continuous opportunities for professional development
• Generous parental leave policy
• Supportive, family-friendly culture
• Yearly on-site events

Before you apply

• Reasonable relocation support is available for qualified candidates in the United States that are open to relocating to Dallas

About the company

Tripledot Studios is one of the largest independent mobile games companies in the world. PeopleFun is a Dallas-based game studio within Tripledot that creates mobile games for players globally.