Product Marketing Director

The role

The Product Marketing Director will lead how new demand products are brought to market. This leader defines positioning, packaging, and go-to-market strategy across CTV, video, native, retail media, and emerging formats.

What you will do

• Lead positioning for product capabilities across predictive audience modeling, intelligent curation, creative optimization, automation, and AI-powered planning and measurement.
• Translate technical capabilities into clear business value.
• Develop differentiated messaging versus legacy platforms and point solutions.
• Own end-to-end GTM for demand product launches.
• Define ICP, use cases, buyer personas, and packaging strategy.
• Align launches to quarterly pipeline goals across regions.
• Partner with ABM and Demand Gen to ensure messaging supports in-market and out-market campaigns.
• Align messaging to account journey stages.
• Build enablement materials that support high-value, complex deals.
• Develop narratives that demonstrate how AI reduces waste, improves performance, and accelerates activation.

Required qualifications

• 8+ years in Product Marketing within AdTech, MarTech, AI SaaS, or media platforms.
• Experience marketing machine learning, automation, or predictive modeling products.
• Strong technical fluency with the ability to translate complexity.
• Experience supporting enterprise sales cycles.
• Proven track record launching complex AI-driven solutions.
• Demonstrated experience as a technically credible, strategic storyteller.
• Strong, revenue-oriented operator able to develop excellent cross-functional working relationships.

Benefits

• Medical, Dental & Vision Plans
• Flexible PTO
• 401k w/ employer match

About the company

TripleLift is the Creative SSP powered by TL Spark, our agentic intelligence layer. The platform enables brands and agencies to drive measurable performance while helping publishers maximize yield and preserve high-quality user experiences.