Vice President of Marketing

The role

The Vice President of Marketing will set marketing strategy, build a marketing organization, and drive demand and business growth. This leader will own product and growth marketing, including positioning, messaging, and go-to-market strategy.

What you will do

• Lead end-to-end marketing strategy and execution.
• Build, lead, and develop a world-class marketing organization.
• Own product positioning, value propositions, and go-to-market messaging.
• Develop understanding of markets, customers, competitors, and ecosystem.
• Define priority buyer and user audiences and develop engagement strategies.
• Lead go-to-market strategy and execution for new products and features.
• Partner with Product Management on product strategy, pricing, and packaging.
• Build a scalable growth engine to deliver qualified opportunities to sales.
• Establish measurement and accountability across marketing.
• Develop strategic co-marketing opportunities with partners and customers.

Required qualifications

• 20+ years experience in product marketing or marketing discipline.
• Depth experience in creating world-class positioning and messaging frameworks.
• Ability to understand and articulate a highly technical product.
• Demonstrated ability to lead cross-functional teams.
• Experience across the entire marketing mix.
• Ability to influence and be a team player.
• Must embrace and respect the critical nature of protecting the Truveta brand.
• Strong writer, creative thinker and nimble executor.
• Great collaborator and ability to adopt new technologies quickly.
• Ability to lead teams and work independently in an agile environment.

Nice to have

• Background in health and technology.
• Focused on subscription services and AI monetization.
• Strong analytical skills with depth understanding of market conditions, customer needs and competitive offerings.

Benefits

• Interesting and meaningful work.
• Great benefits package.
• Comprehensive medical, dental and vision insurance plans.
• 401K plan.
• Professional development & training opportunities.
• Work/life autonomy via flexible work hours and flexible paid time off.
• Generous parental leave.
• Regular team activities (virtual and in-person).

Before you apply

• Be prepared to share examples of your work, along with a resume.

About the company

Truveta transforms healthcare into intelligence. The company is built with and owned by US health systems to power discoveries, regulatory data, and AI that improves patient care.