Ads Strategy Manager – Pricing & Revenue

The role

You will shape how the Ads business prices inventory and grows revenue. You will analyze data, build business cases, and recommend pricing or revenue moves across various teams.

What you will do

• Own rate cards, floor prices and pricing models across formats, geographies and buying channels
• Identify and size revenue opportunities across Direct Sales and programmatic
• Analyze DS vs. 3P mix, eCPM, fill rate, auction dynamics and partner performance
• Design ad packages, bundles, premium inventory offerings and deal structures
• Model the revenue impact of pricing changes, new ad formats, product launches and auction changes
• Design and run pricing and floor-price tests
• Partner with Finance on annual and quarterly revenue targets
• Support quota setting, pricing guardrails and discount frameworks

Required qualifications

• 6–8 years in ads strategy, monetization, pricing, yield management or revenue strategy
• Proven track record of owning pricing or revenue decisions that delivered measurable growth
• Deep understanding of ad monetization: direct vs. programmatic, eCPM, fill rate, floor pricing, auctions and yield optimization
• Advanced SQL
• Financial modelling in spreadsheets
• Experience with a BI tool
• Experience presenting strategy and recommendations to senior leadership
• Commercial judgment
• Strategic thinking
• Ownership
• Stakeholder influence
• Experimentation mindset

Nice to have

• BigQuery preferred
• Experience with ad servers and SSPs (e.g., Google Ad Manager)
• Exposure to pricing in emerging markets such as India, MENA or Africa
• A background in strategy consulting or business finance

Benefits

• Learning and development allowance
• Voluntary provident fund (VPF) and/or national pension scheme (NPS) tax saving option
• Creche allowance
• Choose your preferred computer and phone within our budget
• Office offers breakfast, lunch and quiet spaces
• Team activities like movie nights, tech meetups, and cultural events
• Lab Days: 5 days each quarter to explore new ideas

Before you apply

• We will conduct a background check
• We only accept applications in English

About the company

Truecaller is a company born in Sweden that aims to build trust in communication. It is trusted by over 450 million active users every month across 190+ countries.