Growth Marketing Manager - TV

The role

This role is responsible for executing Rocket Money's TV acquisition strategy across Linear and Streaming TV. You will own day-to-day media buying, analysis, and optimization to hit performance targets.

What you will do

• Own day-to-day media buying, optimizations, pacing, and post-buy analysis across Linear and Streaming TV.
• Identify high-potential pockets and scale winning tactics across networks and publishers.
• Manage weekly pacing and forecasting for TV.
• Analyze campaign performance data to surface insights and actionable optimizations.
• Execute a structured testing roadmap for TV.
• Partner with the Creative team to brief, test, and iterate on TV creative.
• Work closely with TV buying and measurement partners to plan, execute, and optimize campaigns.
• Collaborate with Data, Product, Engineering, and CRM to improve attribution and data quality.
• Contribute to regular reporting on TV channel performance.
• Identify opportunities to streamline workflows and build scalable processes.

Required qualifications

• 4+ years of experience in TV media buying at a high growth consumer company, startup, or agency.
• Hands-on experience across Linear and/or Streaming/CTV.
• Strong analytical foundation with fluency in core growth and efficiency metrics such as CAC, ROAS, LTV to CAC, and blended performance.
• Ability to turn data and experiment results into clear recommendations and action.
• Experience coordinating across internal teams and external partners or agencies.
• A holistic view of the marketing funnel and an understanding of the role each channel plays.
• Comfortable operating in ambiguous environments and making fast decisions with imperfect information.
• Familiarity with TV measurement approaches like incrementality testing, media mix modeling, and attribution.
• Naturally curious with a strong inclination to question assumptions and validate ideas through data and experimentation.
• Advanced proficiency in Excel.

Nice to have

• Worked with Haus
• Experience with Looker or similar analytics tools

Benefits

• Health, Dental & Vision Plans
• Life Insurance
• Long/Short Term Disability
• Competitive Pay
• 401k Matching
• Team Member Stock Purchasing Program (TMSPP)
• Learning & Development Opportunities
• Tuition Reimbursement
• Unlimited PTO
• Daily Lunch, Snacks & Coffee (in-office only)
• Commuter benefits (in-office only)

About the company

Rocket Money's mission is to empower people to live their best financial lives. Rocket Money offers members a unique understanding of their finances and a suite of valuable services.