Senior Product Marketing Manager, Financial Products

The role

You will partner with Product to shape and launch financial offerings. You will create marketing strategies and narratives based on member insights to drive adoption and success.

What you will do

• Partner with Product to shape offerings and influence prioritization
• Lead launch planning and execution to drive adoption and member success
• Build the product marketing function
• Turn member insights and competitive context into narratives and marketing strategies
• Equip Marketing with messaging and insights
• Partner with the CRM Manager on lifecycle programs
• Work with Rocket Loans and Rocket Mortgage on co-marketing and launches
• Use data and research to identify member needs
• Define success for launches around adoption, deposits, AUM, and retention
• Share learnings with senior leaders and partner teams

Required qualifications

• 6-8 years in product marketing
• Experience taking launches from positioning to results
• Experience in financial products or a related space, such as fintech, banking, lending, or mortgage
• Ability to write about money in a way that is clear, compliant, and builds trust
• Curious mind and a passion for experimentation
• Experience experimenting with AI tools in workflow
• Self-starter who can build a function from the ground up
• Ability to work well across teams and move fast

Nice to have

• In the NYC area and can come into the office 1-3 days a week

Benefits

• Health, Dental & Vision Plans
• Life Insurance
• Long/Short Term Disability
• Competitive Pay
• 401k Matching
• Team Member Stock Purchasing Program (TMSPP)
• Learning & Development Opportunities
• Tuition Reimbursement
• Unlimited PTO
• Daily Lunch, Snacks & Coffee (in-office only)
• Commuter benefits (in-office only)

About the company

Rocket Money's mission is to meaningfully improve the financial prosperity of millions. They are building for the future of agentic financial management, including an AI-powered financial assistant.