Senior Integrated Media Planner

The role

The Senior Integrated Media Strategist owns the complete media planning process from research and strategy through tactical planning, execution oversight, optimization, and measurement. This person manages a portfolio of clients and provides mentorship to junior team members.

What you will do

• Collaborate with Account Management to develop Media Briefs.
• Lead audience and market research including segmentation and competitive analysis.
• Develop and document Measurement Strategies.
• Develop Channel Strategy and full tactical plans.
• Oversee in-market performance across all channels.
• Enter media orders into the agency's media buying and finance platform.
• Own creative specification, trafficking, and launch documents.
• Hold shared accountability for the quality and strategic strength of media work product.
• Mentor and provide guidance to Associate and Strategist-level team members.
• Maintain accurate time records and engage with project management tools.

Required qualifications

• 3-5 years of experience in media planning
• Strong command of media fundamentals including media math, reach/frequency, audience research, plan development, measurement strategy, and digital activation
• Proficiency in industry research tools
• Working knowledge of agency finance and project management platforms
• Demonstrated ability to manage complex or multi-line client accounts independently
• Bachelor's degree from a four-year college or university

Nice to have

• Exposure to both traditional and digital channels
• Publisher/vendor, or communications discipline (digital, content) experience
• Degree or concentration in advertising, marketing, or communications

Benefits

• The chance to be a part of a growing company and the next success story
• Amazing opportunities for career development
• Recognition programs
• Employee referral bonus
• Hybrid work schedule; 3 days in the office, 2 days working from home
• Fun and collaborative work environment
• Casual dress code
• Insurance Coverage (medical, dental, vision, life, and disability)
• 401(k) retirement plan, with employer 4% match
• Work/life benefits, including mental health and wellbeing support
• Flexible Time Off Policy
• Paid holidays, including agency soft closing Christmas Eve-New Year's Day

Before you apply

• Visa Sponsorship is not available for this position, now or in the future
• Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship
• This employer participates in E-Verify

About the company

truemedia is a growing company.