Senior Media Insights Analyst

The role

The Senior Media Insights Analyst manages a portfolio of complex client accounts within the Media Intelligence & Operations department. This person delivers reporting, strategic analysis, and measurement solutions to connect media performance to business outcomes.

What you will do

• Own the end-to-end design and delivery of monthly reports, QBRs, and ad-hoc analyses for complex client accounts.
• Leverage AI-powered coding agents and Python or R to analyze large datasets and generate visualizations.
• Apply advanced analytical methods like incrementality frameworks and multi-channel attribution to evaluate campaign effectiveness.
• Monitor performance across assigned accounts to identify trends and optimization opportunities.
• Design and maintain advanced strategic visualizations in BI platforms.
• Serve as a subject matter expert on measurement strategy for assigned accounts.
• Mentor and support Media Intelligence Associates and Analysts.
• Identify opportunities to improve internal measurement rigor and dashboard usability.
• Maintain accurate time records in the finance/media platform.
• Adhere to agency processes, data governance protocols, and privacy standards.

Required qualifications

• 4+ years of experience in data analytics, digital media, or marketing science in an agency or related setting; or equivalent combination of education and experience.
• Expert proficiency in at least one major BI platform (Tableau, PowerBI, Looker Studio, DOMO).
• Advanced data manipulation skills in Excel or Google Sheets.
• Strong understanding of digital advertising channels and cross-channel measurement approaches.
• Proficiency in standard business productivity suite.
• Self-starter attitude with ability to investigate media data trends.
• Ability to translate complex technical concepts for non-technical audiences and executive leadership.
• Google, Scrum, and other certifications and training as specified by department and level.
• BI platform proficiency training (Tableau, DOMO, PowerBI, or Looker Studio) required within six months.

Nice to have

• Working knowledge of multiple BI platforms
• Experience using Python or R for data analysis and visualization
• Familiarity with AI-powered coding agents
• Working knowledge of SQL or data querying tools
• Bachelor's degree in a quantitative or strategic field (Marketing Analytics, Statistics, Economics, Advertising, or Marketing)

Benefits

• Career development opportunities
• Recognition programs
• Employee referral bonus
• Hybrid work schedule
• Fun and collaborative work environment
• Casual dress code
• Insurance Coverage (medical, dental, vision, life, and disability)
• 401(k) retirement plan, with employer 4% match
• Work/life benefits, including mental health and wellbeing support
• Flexible Time Off Policy
• Paid holidays, including agency soft closing Christmas Eve-New Year's Day
• Paid leave options, including sick leave, medical leave for self and family, and parental leave

Before you apply

• Visa Sponsorship is not available for this position, now or in the future.
• Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship.
• This employer participates in E-Verify.

About the company

truemedia is a growing company.