Senior Director, Marketing

The role

The Senior Director of Marketing will lead the marketing team and drive strategy and systems to fuel company growth. This leader oversees Brand and Product Marketing, Commercial Operations, and Integrated Marketing with an emphasis on health plan partners.

What you will do

• Develop and execute the company's marketing strategy and organizational structure.
• Lead and coach a multidisciplinary marketing organization.
• Build organizational capabilities, operating rhythms and processes.
• Manage marketing budget and prioritization.
• Design and execute marketing strategies to accelerate health plan adoption and expansion.
• Translate clinical data and value-based care metrics into narratives for health plan executives.
• Equip the commercial team with enablement materials and competitive insights.
• Own company positioning, messaging architecture, and brand strategy.
• Lead product positioning, messaging, launches, and commercialization strategies.
• Oversee commercial technology, reporting, attribution, and CRM strategy.

Required qualifications

• 7+ years of marketing leadership experience within the healthcare space
• Proven track record in B2B2C or B2B healthcare marketing targeting health plans/payers
• Deep understanding of value-based care models, healthcare reimbursement, and the behavioral health landscape
• Highly analytical and insights-driven mindset
• Success translating complex, technical, or clinical concepts into marketing collateral
• Extensive experience developing integrated marketing strategies across Product Marketing, Brand, Lifecycle, and Marketing Operations
• Demonstrated success partnering with executive leadership on growth strategy
• Experience building, scaling and leading high-performing marketing organizations
• Excellent executive communication and cross-functional leadership skills
• Collaborative leadership style

Nice to have

• behavioral health experience

Benefits

• Equity in a high-growth start-up
• Paid time off
• nine paid holidays
• Winter Office Closure from Christmas Day (Observed) through New Year's Day
• Comprehensive medical, dental, and vision coverage
• 401(k) Retirement savings options
• One-time $200 Work from Home reimbursement
• Annual $1,000 Productivity & Wellness Stipend
• Annual $500 subsidized company contribution to your healthcare FSA or HSA
• Paid parental leave

Before you apply

• All applicants must be authorized to work for ANY employer in the U.S.
• Unable to sponsor or take over sponsorship of an employment Visa at this time
• Refrain from reaching out to current employees regarding the role, application, or interview process

About the company

Two Chairs is building a new kind of mental health system based on the idea that the status quo isn’t good enough. They aim to raise the bar for the industry through clinician experiences, client outcomes, and innovation.