Director, Head of Product Marketing

The role

You will build, lead, and elevate the global Product Marketing function. You will define the core value proposition of the product ecosystem for creators and viewers.

What you will do

• Lead, coach, and scale a team of product marketers
• Establish operational rigor and written strategy briefs
• Translate technical roadmaps into creator value narratives
• Partner with Product, Design, and Engineering leadership
• Partner with teams to ensure features meet recruitment and retention goals
• Unearth audience affinities and user research
• Ensure user-facing messages and in-product promos deliver community value

Required qualifications

• 10+ years of relevant experience in high-growth consumer tech, creator economy platforms, social networks, or two-sided marketplaces
• 5+ years experience managing and scaling high-performing, integrated teams
• Understanding of digital subcultures and streamer dynamics
• Understanding of creator unit economics, digital commerce, and patronage models
• Ability to distill complex, highly technical information
• High agency and bias for action

Benefits

• Medical, Dental, Vision & Disability Insurance
• 401(k) and 401(k) matching
• Maternity & Parental Leave
• Flexible PTO
• Amazon Employee Discount
• Prescription, Basic Life & AD&D insurance
• Option for Supplemental life plans
• EAP
• Mental Health Support
• Medical Advice Line
• Flexible Spending Accounts
• Adoption and Surrogacy Reimbursement coverage

About the company

Twitch is the world’s biggest live streaming service with global communities built around gaming, entertainment, music, sports, cooking, and more.