Senior Partner Marketing Manager

The role

This role scales the partner ecosystem and drives regional pipeline growth through joint co-marketing strategies and through-partner execution. You will develop data-driven co-marketing plans, build demand-generation programs, and align internal sales teams with partner leadership.

What you will do

• Develop data-driven multi-quarter co-marketing plans and joint GTM strategies.
• Execute targeted account-mapping using platforms like Crossbeam.
• Co-create messaging, solution briefs, and branded assets with Product Marketing.
• Orchestrate field campaigns, executive roundtables, workshops, and industry event presence.
• Deliver through-partner demand-generation programs.
• Drive partner adoption of the Twilio Partner Portal.
• Equip partner sales and BDR teams with outreach playbooks, scripts, and email sequences.
• Enforce lead-routing governance rules and follow-up SLAs.
• Manage partner marketing operational budgets.
• Track and report on pipeline performance within Salesforce (SFDC).

Required qualifications

• 6–8+ years of experience in Partner Marketing, Channel Marketing, Field Marketing, or B2B Demand Generation within the enterprise cloud or SaaS ecosystem.
• Demonstrated track record of co-marketing success with major cloud vendors, GSIs, SIs, or ISVs.
• Hands-on proficiency with Salesforce (SFDC), Partner Relationship Management (PRM) platforms, and account-mapping platforms (e.g., Crossbeam).
• Strong analytical ability to manage operational budgets, enforce lead routing SLAs, and measure pipeline attribution/ROI.
• Exceptional cross-functional leadership, communication, and stakeholder management skills.

Nice to have

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Experience delivering tailored Account-Based Marketing (ABM) frameworks and field events (CXO roundtables, executive dinners) for partner ecosystems.

Benefits

• Competitive pay
• Generous time off
• Ample parental and wellness leave
• Healthcare
• Retirement savings program
• Health care insurance
• 401(k) retirement account
• Paid sick time
• Paid personal time off
• Paid parental leave

About the company

Twilio delivers innovative solutions to hundreds of thousands of businesses and empowers millions of developers worldwide. The company is a remote-first organization with a culture of connection and global inclusion.