Senior Field Marketing Manager - DACH

The role

You will lead and execute regional field marketing and event strategy across the DACH region. You will design targeted events and partner activations to accelerate pipeline conversion and revenue growth for enterprise accounts.

What you will do

• Partner with DACH First-Line Managers and Account Executives to align event programs with revenue targets.
• Design event experiences including C-level roundtables, founder dinners, and technical workshops.
• Lead end-to-end strategy, content localization, and execution for regional events in DACH tech hubs.
• Own regional presence at strategic industry conferences and hyper-scaler co-marketing events.
• Tailor event touchpoints to DACH business culture and regional compliance standards.
• Establish lead and attendee follow-up SLAs with SDR and AE teams.
• Develop post-event content and micro-campaigns for Account Executives.
• Measure and report on event success through commercial metrics.
• Manage regional field marketing budget and local vendor relationships.

Required qualifications

• 5–7 years of enterprise software/SaaS field marketing experience.
• Deep familiarity with the DACH region including business etiquette and tech hubs.
• Fluent/Native German communication skills.
• Impeccable English communication skills.
• Demonstrated commercial acumen.
• Hands-on experience using CRM and marketing automation tools like Salesforce and Marketo.
• Exceptional organisational discipline and project management skills.
• Bachelor’s degree or equivalent practical experience.

Nice to have

• Familiarity with account-based marketing (ABM) methodologies and account-level pipeline tracking within enterprise SaaS.

Benefits

• Competitive pay
• Generous time off
• Ample parental and wellness leave
• Healthcare
• Retirement savings program

About the company

Twilio delivers innovative communications solutions to businesses and empowers developers to craft personalized customer experiences. The company is a remote-first organization with a culture of connection and global inclusion.