Lifecycle Marketing Manager

The role

You will build and own the proactive communication strategy and execution for active members. This includes managing email, SMS, in-app, push, and direct mail campaigns to drive engagement and retention.

What you will do

• Map the member journey to build sustained engagement and winback for lapsed members
• Own the annual and quarterly engagement roadmap
• Build a segmentation model grounded in member behavior and data
• Govern the member communication calendar across marketing, care team, product, and clinical
• Partner with Care Delivery and Clinical leadership to define communication boundaries
• Design suppression, frequency capping, and quiet-hours logic
• Work with Product on campaign-based push and in-app messaging
• Build and ship campaigns end to end in Braze
• Write copy and creative briefs and manage reviews
• Develop the Braze instance including event taxonomy and template library

Required qualifications

• 4–7 years in lifecycle, CRM, retention, or engagement marketing
• Hands-on Braze expertise
• Real multi-channel experience including email plus at least one of SMS, push, or in-app
• Demonstrated experimentation rigor
• Comfort building and defining processes
• Must be authorized to work for any employer in the U.S.

Nice to have

• Healthcare or digital health experience
• Working fluency in HIPAA and PHI handling in marketing systems
• Direct experience in the point solution ecosystem
• Experience marketing alongside a human care team or clinical staff
• Exposure to offline or physical channels

Benefits

• Competitive compensation package
• Remote and accomplished global team
• Opportunity for equity participation
• Unlimited vacation with manager approval
• 16 weeks of 100% paid parental leave for delivering parents
• 8 weeks of 100% paid parental leave for non-delivering parents
• 100% Employer sponsored healthcare, dental, and vision for you
• 80% coverage for your family
• Health Savings Account and Flexible Spending Account options
• 401k retirement savings plan

Before you apply

• Applicants must be authorized to work for any employer in the U.S.
• Unable to sponsor or take over sponsorship of an employment Visa

About the company

Twin Health empowers people to improve and prevent chronic metabolic diseases with AI Digital Twin technology. The company is scaling rapidly across the U.S. and globally.