Marketing Automation Specialist

The role

This person will own email and SMS channels end to end. They will execute creative testing, segmentation, and the buildout of a new SMS program using the Braze platform.

What you will do

• Own email end to end including creative testing, cadence, and segmentation execution
• Manage the day-to-day Braze platform relationship
• Resolve Gmail Promotions inbox-placement issues
• Build Twin's first SMS program from scratch on the Braze platform
• Own SMS consent and TCPA compliance
• Log every creative, cadence, and segment decision
• Ensure every send is joinable to an individual lead record
• Design and run email and SMS A/B tests
• Use AI tools such as Claude to draft creative variants and accelerate reporting
• Other duties as assigned

Required qualifications

• 4+ years in email marketing or marketing automation
• Hands-on with Braze or a comparable ESP/CDP
• Direct experience launching or scaling an SMS program
• Knowledge of consent and TCPA compliance basics
• Strong grasp of deliverability and inbox-placement mechanics
• Comfortable working with lead-level data and campaign reporting in Salesforce and a marketing automation platform
• Experience designing and reading A/B tests
• Comfortable executing within a channel strategy set by someone else

Nice to have

• Experience in a regulated industry with consent/compliance requirements beyond standard CAN-SPAM
• SQL literacy
• Experience partnering with a channel-orchestration manager or director

Benefits

• Competitive compensation package
• Remote and accomplished global team
• Opportunity for equity participation
• Unlimited vacation with manager approval
• 16 weeks of 100% paid parental leave for delivering parents
• 8 weeks of 100% paid parental leave for non-delivering parents
• 100% Employer sponsored healthcare, dental, and vision for you
• 80% coverage for your family
• Health Savings Account and Flexible Spending Account options
• 401k retirement savings plan

Before you apply

• Applicants must be authorized to work for any employer in the U.S.
• Unable to sponsor or take over sponsorship of an employment Visa at this time

About the company

Twin Health applies AI Digital Twin technology toward metabolic health to improve and prevent chronic metabolic diseases. The company is scaling rapidly across the U.S. and globally.