Product Marketing Manager: Messaging & Commercialization

The role

You will own the messaging and sales content for cardio-metabolic programs sold to health plans, employers, and health systems. You will build positioning, personas, and sales enablement materials for a growing product portfolio.

What you will do

• Build one source of truth for positioning, launch messaging, and sales enablement
• Interview prospective buyers and current clients to create personas
• Turn clinical outcomes and product capabilities into value propositions
• Work with Product on launches from customer value to go-to-market
• Write pitch decks, case studies, one-pagers, battlecards, talk tracks, FAQs, RFI/RFP responses, and demo and video scripts
• Track whether new messaging is landing in rep conversations and deal outcomes
• Run regular check-ins with Sales, Health Economics, and Customer Success
• Keep the portfolio telling one connected Twin story
• Other duties as assigned

Required qualifications

• 5+ years in product marketing
• Built personas from real buyer interviews
• Built a messaging framework that worked across more than one product
• Written sales and marketing content that reps actually use in deals
• Strong writing, from an executive narrative to a rep-ready talk track
• Skill with AI tools
• A track record of working with Product, Sales, Marketing, Health Economics, and Customer Success without authority over them
• A high bar for accuracy

Nice to have

• Healthcare or employer benefits experience
• Cardio-metabolic, digital health, or health plan/employer benefits experience
• RFI/RFP response experience
• Scripting or storyboarding video or demo content

Benefits

• Competitive compensation package
• Remote and accomplished global team
• Opportunity for equity participation
• Unlimited vacation with manager approval
• 16 weeks of 100% paid parental leave for delivering parents
• 8 weeks of 100% paid parental leave for non-delivering parents
• 100% Employer sponsored healthcare, dental, and vision for you
• 80% coverage for your family
• Health Savings Account and Flexible Spending Account options
• 401k retirement savings plan

Before you apply

• Applicants must be authorized to work for any employer in the U.S.
• Unable to sponsor or take over sponsorship of an employment Visa at this time

About the company

Twin Health empowers people to improve and prevent chronic metabolic diseases with AI Digital Twin technology. The company is scaling rapidly across the U.S. and globally.