VP/Sr. Director, Global Marketing

The role

This leader will lead the global marketing organization and define the brand narrative to drive growth. The role involves setting global marketing vision, strategy, and execution across all business units.

What you will do

• Lead the global marketing organization including programs, regional marketing, events, digital, customer advocacy, creative, and operations.
• Define and own the overarching global marketing strategy.
• Develop and mentor a team of marketing professionals.
• Drive market and customer requirements into a cohesive program strategy.
• Oversee the development of thought-leadership content.
• Determine the high-level global event strategy plan.
• Manage the multi-million dollar global marketing budget.
• Direct the creation and evaluation of integrated marketing programs and campaigns.
• Collaborate with Sales and executive teams to architect GTM strategies.
• Establish and report executive-level KPIs to senior leadership and the Board of Directors.

Required qualifications

• Master’s Degree or MBA
• Minimum of 15+ years of progressive marketing leadership and/or related experience
• Track record of managing global marketing channels to drive leads, customers and revenue growth
• Deep domain expertise in complex scientific and technology topics within the life sciences industry
• Familiarity in synthetic biology, genomics, and next-generation sequencing space
• Executive presence and business acumen to influence C-level stakeholders
• Collaborative leadership style
• Problem-solving and analytical skills
• Superior verbal communication, written communication, and presentation skills
• Experience supporting and presenting to business unit executives and the Board of Directors
• Willingness and ability to travel globally up to 30% of the time

Nice to have

• Advanced degree (Ph.D.) in a life sciences field

Benefits

• Bonus
• Equity
• Generous benefits package

About the company

Twist Bioscience is seeking a visionary and highly accomplished leader to lead our global marketing organization.