Sr Global Product Marketing Manager, NGS

The role

The Sr Global Product Marketing Manager will plan, develop, and execute marketing programs for the Next Generation Sequencing portfolio. This role involves driving product launches, developing customer-centric content strategies, and managing marketing budgets.

What you will do

• Develop strategic multi-channel integrated marketing plans for the NGS portfolio
• Develop a customer-centric content strategy across various formats
• Develop copy and creative content for NGS campaigns
• Define, track, and report on key performance indicators for campaigns
• Deploy product NPIs and CPIs by managing the GTM process
• Collaborate with NGS Product Management, Field Marketing, Digital marketing, and Commercial Leaders
• Execute marketing campaigns for new and existing NGS products
• Engage with advertising agencies and internal design teams for asset delivery
• Maintain knowledge of NGS market trends and competitive activity
• Manage marketing budgets and optimize the promotional mix

Required qualifications

• Bachelor's degree (BS/BA) in Life Sciences
• 5+ years' experience in Life Sciences Marketing role
• Experience working with NGS Applications
• 5+ years previous experience in product marketing management or marketing program management administration
• Proficient computer skills, Microsoft Office Suite and/or Gsuite
• Working knowledge of program/project management software (e.g., Smartsheet, MS Project)
• Experienced at compiling and following budgets
• Excellent verbal and written communication skills
• Able to multi-task, prioritize, and manage time effectively

Nice to have

• Advanced degree
• MBA
• MS/PhD

Benefits

• Bonus
• Equity
• Generous benefits package

About the company

Twist Bioscience synthesizes genes from scratch using a silicon-based DNA Synthesis Platform. The company works in fields such as health care, agriculture, industrial chemicals and data storage.