Marketing Lead/ Head of B2B Marketing

The role

You will own the B2B marketing strategy, positioning, and go-to-market execution. You will build the marketing engine to establish the company as a performance partner through integrated campaigns and product marketing.

What you will do

• Define positioning, messaging, and differentiation across the advertising ecosystem.
• Own B2B marketing strategy, priorities, budget, and performance metrics.
• Build integrated campaigns across paid and organic channels, content, email, events, partnerships, and account-based marketing.
• Partner with Sales to define ideal customer profiles and target strategic accounts.
• Shape positioning, packaging, and launches for new offerings and platform partnerships.
• Turn customer performance data into case studies, proof points, and vertical-specific narratives.
• Build executive presentations, sales materials, proposals, and content.
• Build visibility through events, executive thought leadership, PR and strategic partnerships.
• Establish the operating cadence, measurement framework, and scalable processes for the function.
• Lead external agencies or contractors as appropriate.

Required qualifications

• 8+ years in B2B marketing, with ownership of strategy and measurable commercial results.
• Strong experience in advertising platforms, AdTech, DSPs, marketing technology, or similarly sophisticated solutions sold to brands and agencies.
• Deep understanding of paid social, performance advertising, agency relationships, and enterprise advertiser buying decisions.
• Success building positioning, product marketing, go-to-market strategy, and demand generation that contributes to qualified pipeline and revenue.
• Ability to translate complex technology and commercial models into compelling customer value.
• Strong writing, storytelling, and executive communication skills.
• Confidence partnering with senior Sales and executive leaders, challenging assumptions, and influencing decisions.
• A builder's mentality: strategic and hands-on, comfortable prioritizing, testing, measuring, and executing with limited initial resources.

Nice to have

• Building or scaling B2B marketing at an AdTech company, DSP, measurement platform, or marketing infrastructure business.
• Marketing to enterprise advertisers and holding companies.
• Managing complex multi-stakeholder sales cycles.
• Ecosystem or partnership marketing involving Meta, Google, AppLovin', TikTok, Snap or other major platforms.
• Experience in healthcare, financial services, insurance, or other regulated verticals.
• Developing category narratives that challenge established business models.

About the company

TubeScience builds infrastructure to make performance creative more effective, measurable, and scalable. They use consumer insights, creative strategy, technology, and performance data to help brands acquire customers at scale.