Senior Manager, Creator Audience Growth

The role

This person will lead go-to-market strategies for Creator exclusives to convert creator fanbases to Tubi and acquire new audiences. They will develop audience growth strategies, design experiments, and evaluate performance across the creator portfolio.

What you will do

• Lead go-to-market strategy for Tubi’s exclusive Creator titles.
• Build differentiated launch strategies based on title opportunity.
• Lead strategies in partnership with creators to drive awareness and viewer conversion.
• Own marketing strategy from planning through post-launch.
• Lead performance analysis across campaigns and titles.
• Design and champion experimentation with Analytics, Growth and channel teams.
• Develop a portfolio-level view of performance across priority verticals.

Required qualifications

• 8+ years of experience in audience growth, creator marketing, digital marketing or content marketing.
• Demonstrated experience developing strategies that drive audience acquisition and cross-platform conversion.
• Strong understanding of content marketing and audience development.
• Experience working with creators to activate existing fanbases and drive measurable audience growth.
• Demonstrated strength in performance analysis and measurement.
• Experience developing experimentation frameworks and learning agendas.
• Ability to work across creative, analytical and operational disciplines.
• Excellent communication skills.

Benefits

• Annual discretionary bonus
• Long-term incentive plan
• Medical/dental/vision
• Insurance
• 401(k) plan
• Paid time off
• Flexible Time off Policy for salaried/exempt employees
• 12 weeks of paid parental leave
• Monthly wellness reimbursement

About the company

Tubi is a free streaming service that entertains over 100 million monthly active users. It is a division of Fox Corporation.