Director, Consumer & Brand Communications

The role

The Director, Consumer & Brand Communications will own communications strategy across Tubi's brand, consumer, and platform storytelling. This leader will develop narratives that connect Tubi's business priorities to cultural moments and audiences.

What you will do

• Shape Tubi's consumer and brand narrative.
• Develop and lead communications strategies.
• Partner with Brand and cross-functional teams during campaign development.
• Identify cultural insights and earned premises.
• Originate and shape earned-first ideas.
• Build a disciplined approach to proactive and reactive cultural opportunities.
• Lead consumer-facing product storytelling.
• Connect new features and experiences into broader shifts in entertainment consumption.
• Develop relationships across traditional media, creators, and emerging cultural voices.
• Lead agencies by setting strategic briefs and expectations.

Required qualifications

• 10+ years of experience in consumer communications, public relations, cultural marketing, or related fields.
• Track record of developing and executing earned-first ideas and consumer campaigns.
• Strong cultural instincts and curiosity about entertainment, creators, and fandoms.
• Excellent news judgment.
• Fluency across traditional earned media and newer channels of influence.
• Ability to translate product innovation and technology features into human stories.
• Strong storytelling and strategic writing skills.
• Experience leading agency partners through ambiguity and fast-moving news cycles.

Nice to have

• Experience spanning entertainment, technology, media, or consumer brands

Benefits

• Medical/dental/vision insurance
• 401(k) plan
• Paid time off
• Flexible Time off Policy for salaried/exempt employees
• 12 weeks of paid parental leave
• Monthly wellness reimbursement

About the company

Tubi is a free streaming service that entertains over 100 million monthly active users. It is a division of Fox Corporation.