Performance Marketing Analyst, Paid Acquisition

The role

You will grow the talent marketplace by attracting qualified professionals. You will own campaign execution across Meta and Google Ads and work with various teams to turn spend into applicants and successful onboarding.

What you will do

• Plan, launch, manage, and optimize campaigns across Meta and Google Ads.
• Develop targeting strategies across audiences, geographies, job categories, and professional skill sets.
• Manage campaign setup, budgets, bidding, creative testing, and ongoing optimization.
• Build acquisition plans to reach relevant professionals based on marketplace demand.
• Track performance from ad click and application through qualification, selection, and onboarding.
• Improve cost per qualified applicant and cost per onboarded professional.
• Test audiences, keywords, creative, messaging, landing pages, and bidding strategies.
• Monitor spend, acquisition costs, conversion rates, and funnel performance.
• Use spreadsheets, campaign dashboards, GA4, Google Tag Manager, UTMs, and attribution data to evaluate results.
• Share recommendations on performance and growth opportunities.

Required qualifications

• Two to four years of experience in performance marketing, paid acquisition, or advertising campaign management.
• Direct experience managing both Meta Ads Manager and Google Ads, including campaign setup, targeting, budgets, bidding, testing, and optimization.
• Track record of improving acquisition efficiency and conversion quality.
• Strong analytical skills and comfort working with spreadsheets, campaign dashboards, funnel metrics, conversion tracking, UTMs, attribution, GA4, and Google Tag Manager.
• Ability to manage multiple campaigns, respond quickly to changing priorities, and communicate with marketplace operations, talent, creative, and analytics teams.

Nice to have

• Experience with TikTok Ads, X Ads, job advertising networks, or other acquisition channels.
• Experience in talent marketplace growth, job platforms, or high-volume lead generation.
• Experience running campaigns across multiple countries or for specialized professional audiences.
• Familiarity with advertising policies applicable to employment campaigns.

Benefits

• Work at the frontier of AI
• Contribute to leading-edge AI research
• Showcase work at top conferences such as ICLR, ICML, and NeurIPS
• Bring frontier AI innovation to the enterprise
• Collaborate with and learn from exceptional colleagues from Google, Meta, Amazon, and other leading technology companies
• Move at the pace of AI innovation

About the company

Turing's mission is to accelerate superintelligence to drive real economic progress. The company works with frontier AI labs and Fortune 500 enterprises to build and deploy agentic AI systems.