Senior Paid Marketing Strategist

The role

You will own and grow key paid acquisition channels including TikTok, YouTube, Google Performance Max and Uber Ads. You will manage six figure monthly media budgets and develop multichannel strategies to drive signups and new paid customers.

What you will do

• Own the strategy and day to day performance of key paid social and display channels
• Build a multichannel strategy to reduce reliance on paid search
• Manage six figure monthly media budgets
• Build, launch and optimise campaigns to drive signups and new paid customers
• Turn creative ideas into campaigns by briefing copywriters and designers
• Run A/B tests across creative, copy, landing pages, placements, audiences and bidding strategies
• Explore and test new channels such as audio and CTV
• Own and develop paid marketing measurement approach including MMM and incrementality studies
• Design experiments to understand incremental impact of campaigns
• Work with Tracking and Data teams to strengthen measurement capabilities

Required qualifications

• Around six or more years of hands on and strategic experience in performance marketing and media buying
• Strong experience managing paid social and video channels
• Experience owning campaigns from initial idea and creative brief through implementation, optimisation and measurement
• A track record of managing six figure budgets and delivering efficient performance
• Experience working with MMM, incrementality testing or other measurement methods beyond traditional attribution
• Strong analytical skills and confidence working with campaign performance, conversion funnels, CAC and LTV
• A strong understanding of digital measurement, from tagging and attribution through to incrementality
• Experience developing creative and UGC assets for paid social channels
• The ability to balance creative thinking with strong commercial judgement
• Curiosity and a willingness to figure things out
• Confidence working across teams and influencing partners in Creative, Product Marketing, Data and Finance
• Comfort operating with uncertainty

Nice to have

• Experience working in SaaS or B2B lead generation
• Experience across sales technology or marketing technology
• Experience managing external agencies or digital production partners
• Experience with ad servers and campaign trafficking

About the company

Typeform is a form builder that helps businesses collect data with forms, surveys, and quizzes. The company is fully remote by design.