Legal Marketing

The role

The Legal Marketing Manager will coordinate in-house marketing initiatives for personal injury, immigration, and criminal defense practice areas. This role focuses on conceptualizing, executing, and designing Google Ad pay per click campaigns to improve conversions and return on investment.

What you will do

• Management and growth of pay per click campaigns driving revenue and profits
• Systematizing activity and creating processes on pay per click channels
• Manage the setup, adjustments, monitoring, and reporting for digital marketing and advertising campaigns
• Improving Click-Through Rates and Costs Per Click
• Create, add, and manage Google ads and large budgets on a daily basis
• Keyword research with SEO understanding
• Take an active role in developing digital strategies that support the overall digital marketing program
• Create monthly reports with analysis of performance and strategic recommendations
• Provide and communicate strategic direction on PPC campaign initiatives

Required qualifications

• Minimum of 4+ years direct Google Ads experience with tangible results
• Experience with Law Firm marketing, ideally in Personal Injury
• Strong business Leadership and Campaign management
• Proficient in Microsoft Office and Google Suite
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
• Experience working with popular PPC ad platforms (Google AdWords, Bing AdCenter, etc)

Nice to have

• Google Ads Certified
• B.A or M.B.A in Marketing or related field

Benefits

• medical, dental, and vision insurance
• 401(k) plan
• catered lunches
• complimentary parking
• paid time off

About the company

The United Firm, APC is a growing firm that aims to excel in the legal industry. They provide an inclusive, open, and diverse work environment.