VP, Brand Marketing

The role

The VP, Brand Marketing will build and scale a social presence and execute a 360 marketing strategy. This person will manage the marketing budget, brand, PR, and paid media to engage artists and brands.

What you will do

• Build and scale a social presence
• Lead a culturally fluent, fandom-native social strategy
• Build the team, operating model, and content engine
• Partner with artist services and the music team
• Create and execute a 360 marketing strategy
• Own the marketing budget across channels
• Develop product positioning and messaging
• Define and refine UnitedMasters' brand
• Lead paid media strategy across digital, offline, and emerging channels
• Own PR and communications strategy

Required qualifications

• 10+ years of marketing leadership with deep, demonstrable expertise in social media
• Demonstrated ability to build and scale social channels with cultural relevance and creative ambition
• Experience growing consumer mobile, web, and/or enterprise-SaaS products
• Experience managing both qualitative and quantitative customer research
• Strong management experience leading cross-functional marketing teams
• High intellectual horsepower
• Extreme empathy and curiosity for our artist and brand customers
• Startup, do-er mentality

Nice to have

• Music, creator economy, or marketplace experience
• International marketing experience
• Experience working closely with an in-house or external creative agency

Benefits

• bonus
• stock options
• 401(k) match

About the company

UnitedMasters, Inc. represents the creative solutions company, Translation, and the leading software and services platform for independent creators, UnitedMasters. It is a marketplace for cultural capital connecting independent artists and brands.