Strategy Director

The role

The Strategy Director ensures the quality of audience, cultural, and brand insights. This person will guide brand positioning, lead client engagements, and oversee junior team members.

What you will do

• Ensure the quality, clarity, and accuracy of audience, cultural, and brand insights
• Identify the real problem of every business and brand challenge
• Guide brand positioning and inform messaging and channel strategy
• Lead day-to-day client and project engagements across key accounts
• Work with data strategists, context planners, account directors, and creatives to execute brand visions
• Build positive relationships internally and externally
• Oversee the output of junior team members
• Contribute to the intellectual capital of the company regarding audience and cultural insights

Required qualifications

• 6+ years of relevant experience in a role focusing on strategy and brand development
• A diverse background of strategic skills and disciplines (ie., consumer research, social strategy, comms planning)
• Passion for insights, innovation, and growing client and agency relationships
• Experience culling insights and designing consumer research studies
• Clear and persuasive communication skills with a knack for storytelling
• Self-motivated and able to thrive in a fast-paced and self-directed environment
• A deep pursuit and passion for something that informs your perspective on culture
• Excellent quantitative and research skills and proven data interpretation capabilities
• Exceptional verbal and written communication skills
• Have a curious mind and a passion for understanding what drives consumers & culture

Nice to have

• Proven ability to think creatively about insight discovery, development, and application
• A vetted track record collaborating with cross-functional teams
• Has led design and execution of quantitative and/or qualitative research methodologies
• Considerable grasp of the digital and social media ecosystem
• Proven ability to uncover and translate insights from African American consumer culture into impactful brand, media, and creative strategies

Benefits

• bonus
• stock options
• 401(k) match

About the company

UnitedMasters, Inc. represents the creative solutions company, Translation, and the leading software and services platform for independent creators, UnitedMasters. It is a marketplace for cultural capital connecting independent artists and brands.