Sr. Context Planner

The role

The Senior Context Planner leads integrated communications and go-to-market planning. This person defines where, when, and why a brand should show up by translating cultural insights into campaign architecture.

What you will do

• Translate cultural insights and creative platforms into campaign architecture
• Build phasing and sequencing for campaign ideas
• Communicate approaches clearly and visually through decks
• Identify meaningful cultural shifts, behaviors and communities
• Frame signals into implications and opportunities for strategy and creative
• Maintain a clear narrative throughline across the campaign ecosystem
• Identify opportunities for participation and amplification
• Develop talent filters and casting recommendations for creators, artists and partners
• Collaborate across strategy, creative, business leadership and production departments
• Mentor associate and mid level Context Planners

Required qualifications

• Excellent time management, organization and prioritization skills
• Proven ability to work under tight deadlines and handle pressure
• Ability to quickly and effectively adapt to changing needs and expectations

Nice to have

• Minimum 4-7 years experience in a strategic position in an agency or brand environment
• 4-year college degree in Marketing, Advertising or Business
• Digitally savvy; MUST be proficient in Google Suite and Keynote (Mac preferred)

Benefits

• bonus
• stock options
• 401(k) match

About the company

UnitedMasters Inc. represents the creative solutions company, Translation, and the leading software and services platform for independent creators, UnitedMasters. It is a marketplace for cultural capital connecting independent artists and brands.