Strategy Director

The role

The Strategy Director ensures the quality of audience, cultural, and brand insights. This person will guide brand positioning, lead client engagements, and work with cross-functional teams to execute brand visions.

What you will do

• Ensure the quality, clarity, and accuracy of audience, cultural, and brand insights
• Identify the real problem of every business and brand challenge
• Guide brand positioning and inform messaging and channel strategy
• Lead day-to-day client and project engagements across key accounts
• Work with data strategists, context planners, account directors, and creatives to execute brand visions
• Build positive relationships internally and externally
• Oversee the output of junior team members
• Contribute to the intellectual capital of the company regarding audience and cultural insights

Required qualifications

• Clear and persuasive communication skills with a knack for storytelling
• Self-motivated and able to thrive in a fast-paced and self-directed environment
• A deep pursuit and passion for something that informs your perspective on culture
• Excellent quantitative and research skills and proven data interpretation capabilities
• Exceptional verbal and written communication skills
• Have a curious mind and a passion for understanding what drives consumers & culture
• 6+ years of relevant experience in a role focusing on strategy and brand development
• A diverse background of strategic skills and disciplines (ie., consumer research, social strategy, comms planning)
• Passion for insights, innovation, and growing client and agency relationships
• Experience culling insights and designing consumer research studies

Nice to have

• Proven ability to think creatively about insight discovery, development, and application
• A vetted track record collaborating with cross-functional teams
• Has led design and execution of quantitative and/or qualitative research methodologies
• Considerable grasp of the digital and social media ecosystem
• Proven ability to uncover and translate insights from African American consumer culture into impactful brand, media, and creative strategies

Benefits

• bonus
• stock options
• 401(k) match

About the company

UnitedMasters, Inc. represents the creative solutions company, Translation, and the leading software and services platform for independent creators, UnitedMasters. It is a marketplace for cultural capital connecting independent artists and brands.