Context Director

The role

The Context Director leads cultural research and comms planning to help brands engage with communities. This leader translates insights into influence, builds talent strategies, and mentors team members.

What you will do

• Lead and assign cultural deep dives to inform strategy and creative development.
• Own authorship of holistic GTM plans.
• Lead authorship of casting filters to identify talent.
• Analyze hero deliverables to provide cultural nuance.
• Facilitate onboarding for new hires.
• Partner across PR, Media, and Social teams.
• Serve as a core member of the business leadership team.
• Mentor DRs across IC1–IC3 levels and informally coach team members.

Required qualifications

• 7–9 years experience in cultural strategy, brand planning, or creative strategy roles.
• Proven experience leading multi-channel campaigns from insight through execution.
• Strong writing and storytelling skills.
• Comfortable presenting work to senior leaders and clients.
• Proficiency in Keynote, Google Suite, and qualitative research tools.
• Deep understanding of subcultures, niche internet communities, and artist ecosystems.

Nice to have

• Background or minor in a creative craft, artistic discipline, or subcultural space.

Benefits

• bonus
• stock options
• 401(k) match

About the company

UnitedMasters, Inc. is a company at the intersection of culture, tech and storytelling. It includes the creative solutions company, Translation, and the music tech platform, UnitedMasters.