Context Planner

The role

The Context Planner choreographs campaigns and designs integrated go-to-market plans. This person researches audience passions and platforms to help brand partners communicate through receptive spaces and times.

What you will do

• Core contributor to comms plans, campaign rollouts, creative ecosystems, and customer journeys
• Leadership of social influencer identification, sample social post instructions, and platform best practices
• Proactively research culturally relevant moments that lead to bespoke activation calendars
• Partner with creative teams by contributing out-the-box extension tactics to support big idea platforms
• Partner with UMT’s “stratpack” to create “Get Smart” research docs
• Lead media partner recommendations and identify unique integration opportunities
• Create risk assessment documents for potentially problematic ideas
• Deconstruct best-in-class campaigns to extract key learnings
• Proactively contribute thought leadership throughout the agency
• Subscribe to a constant plan of refinements and updates

Required qualifications

• Possess excellent time management, organization and prioritization skills
• Proven ability to work under tight deadlines and handle pressure
• Ability to quickly and effectively adapt to changing needs and expectations

Nice to have

• Minimum 3-5 years experience in a strategic position in an agency or brand environment
• 4-year college degree in Marketing, Advertising or Business
• Digitally savvy
• Proficient in Google Suite and Keynote (Mac preferred)

Benefits

• bonus
• stock options
• 401(k) match

About the company

UnitedMasters Inc. represents the creative solutions company, Translation, and the leading software and services platform for independent creators, UnitedMasters. It is a marketplace for cultural capital connecting independent artists and brands.