Director, Marketing Measurement

The role

You will serve as the analytics lead for a portfolio of clients and lead the agency's reporting and measurement practice. You will perform hands-on analysis, design measurement frameworks, and translate complex data into actionable recommendations.

What you will do

• Serve as the analytics lead across a portfolio of clients.
• Own and improve the agency's reporting ecosystem and workflows.
• Combine and analyze data from multiple sources to answer business questions.
• Translate complex data into clear narratives for clients.
• Develop marketing measurement frameworks.
• Interpret and apply outputs from multi-touch attribution and other measurement solutions.
• Design or guide lift analyses, A/B tests, and incrementality studies.
• Partner with Media, Strategy, MarTech, Marketing Operations, Client Experience, and Data Platform teams.
• Support new business efforts through pitch materials and measurement strategies.
• Manage and mentor junior team members.

Required qualifications

• 8+ years of professional experience in marketing analytics, marketing science, marketing effectiveness, or marketing measurement.
• Significant experience in a fast-paced agency, consultancy, or multi-client marketing environment.
• Demonstrated experience owning recurring client reporting and analysis across multiple accounts, campaigns, or lines of business.
• Deep understanding of the distinctions among attributed performance, incremental impact, marketing efficiency, and progress toward broader business goals.
• Proficiency with SQL and experience querying, combining, and analyzing complex, fragmented, or multi-source marketing data.
• Experience building and using dashboards, reporting solutions, analytical tools, spreadsheets, and AI-assisted workflows.
• Experience analyzing marketing performance data from multiple sources and translating it into insights and recommendations.
• Exceptional communication and consulting skills.
• Strong understanding of marketing channels, campaign and platform data, tracking and tagging practices, and conversion measurement.
• Experience working with sophisticated customer-level data, attribution, experimentation, and closed-loop measurement.
• Practical experience applying AI-assisted tools within analytics or reporting workflows.
• Experience managing and developing analysts.

Nice to have

• Healthcare marketing experience

Benefits

• Competitive Salary
• Health, Dental and Vision benefit packages
• Life, Short- and Long-Term Disability Insurance paid 100% by the company
• FSA / HSA Options
• 401(K) with a generous company match program
• Flexible Paid Time Off (aka- unlimited)
• Paid Parental Leave
• Employee Assistance Program (unlimited free telephonic counseling)
• Employee Referral Program

Before you apply

• Candidates must currently live in the US
• Must be legally authorized to work in the US without requiring visa sponsorship now or in the future
• Verification of work eligibility will be required upon hire

About the company

Unlock Health is a full-service marketing communication agency, grounded in technology, built for healthcare. It is integrated with a managed care consultancy to align brand, marketing, technology, and revenue strategy for healthcare organizations.