Director, Media Activation

The role

You will lead digital activation across various channels for a portfolio of healthcare clients. You will manage a team of 5-8 campaign managers and oversee campaign execution, optimization, and budget management.

What you will do

• Lead digital activation across paid search, paid social, programmatic display and video, CTV/OLV, and other addressable channels.
• Translate media strategies into campaign architecture, audience approaches, bidding strategies, and optimization plans.
• Manage a team of 5-8 campaign managers and senior campaign managers.
• Oversee campaign launches including timelines, targeting, tracking, and brand-safety controls.
• Establish and maintain quality-assurance processes.
• Lead ongoing campaign optimization and pacing.
• Collaborate with analytics and media teams to turn performance findings into client presentations.
• Ensure strategies are privacy-safe and aligned with healthcare regulatory requirements.
• Partner with cross-functional teams to improve outcomes.
• Own platform and partner governance, including partner evaluation and testing roadmaps.

Required qualifications

• 7-10 years of digital media activation experience, including leadership of complex campaigns or account portfolios.
• Expert knowledge of paid search, paid social, programmatic display and video, CTV/OLV, and other addressable channels.
• Paid search and Meta expertise is a must have.
• Advanced experience with campaign architecture, trafficking, bidding, pacing, optimization, and performance analysis.
• Strong knowledge of audience targeting, conversion, measurement, privacy-safe activation, and brand-safety standards.
• Experience managing media budgets, forecasting, reconciliation, billing, and investment performance.
• Ability to translate performance data into clear insights and present recommendations to senior stakeholders.
• Experience evaluating partners, developing testing roadmaps, and introducing tools or approaches.
• Strong quality-assurance, troubleshooting, and escalation-management skills.
• Experience developing media professionals, allocating work, and establishing consistent team standards.
• Strong communication and cross-functional collaboration skills.

Nice to have

• Healthcare media experience or knowledge of healthcare privacy, compliance, and audience considerations

About the company

Unlock Health is a full-service marketing communication agency, grounded in technology, built for healthcare. It is integrated with a managed care consultancy to align brand, marketing, technology, and revenue strategy.