Amazon External Marketing Specialist

The role

The Amazon External Marketing Specialist will drive qualified traffic to Amazon through paid social, AI-generated video ads, creator programs, and affiliate networks. This role involves building and running TikTok and Meta ad programs across multiple brands.

What you will do

• Create short-form video ads using AI video tools from approved scripts and claims.
• Produce and test creative variations to find what resonates with audiences.
• Refresh creative on a regular schedule.
• Send finished videos through Legal and compliance review.
• Set up and manage TikTok and Meta ad accounts and campaigns for multiple brands.
• Build Amazon Attribution links to track results back to Amazon sales.
• Monitor performance daily and shift budget toward best creative, platform, and audience.
• Manage presence across affiliate platforms like Levanta, Wayward, and Partner Boost.
• Engage with creators via Creator Connections and affiliate platforms.
• Track and report key metrics including spend, CTR, CPC, traffic, sessions, conversion, and revenue.

Required qualifications

• 1+ years in paid social, affiliate marketing, or external traffic programs with measurable Amazon impact.
• Hands-on experience running campaigns in TikTok Ads Manager and/or Meta Ads Manager.
• Experience creating short-form video ads, ideally with AI video tools.
• Working knowledge of Amazon Attribution and Brand Referral Bonus programs.
• Strong project management skills across multiple brands, campaigns, and platforms.
• Analytical mindset with the ability to pull reports and translate data into action.
• Knowledge of FTC, Amazon, TikTok, and Meta advertising policies, including guidelines for AI-generated content.

Nice to have

• Experience with creator/affiliate platforms (e.g., Creator Connections, Levanta, Wayward, Roundforest, Partner Boost).
• Experience with AI video tools (e.g., Topview, Creatify, Arcads) and editing tools such as CapCut.
• Experience running ads for Amazon sellers or e-commerce brands.
• Basic design/editing or asset management skills (Monday.com, Excel, etc.).
• Startup or multi-brand portfolio experience.

About the company

unybrands is a brand accelerator platform built to acquire, integrate, and scale digital-first consumer brands. Headquartered in Miami, the team brings expertise across e-commerce, brand management, consumer retail, operational scaling, and M&A.