Product Marketing Strategist

The role

The Product Marketing Strategist translates complex technical concepts into customer-focused messaging. This role collaborates with engineering, sales, and marketing teams to support business growth through product positioning and communication.

What you will do

• Partner with product managers, engineers, and subject matter experts to understand products and market opportunities.
• Develop product positioning, value propositions, messaging frameworks, and brand narratives.
• Support marketing strategies for product launches, portfolios, campaigns, and thought leadership.
• Create technical and marketing content for websites, digital campaigns, social media, and sales enablement.
• Develop campaign concepts, creative briefs, content plans, and messaging strategies.
• Collaborate with cross-functional stakeholders to execute product marketing initiatives.
• Ensure messaging remains consistent with brand strategy and market positioning.
• Conduct market research, competitive analysis, and industry monitoring.
• Support planning and prioritization of product demonstrations and trade show exhibits.
• Manage trade show product displays from concept through execution.

Required qualifications

• Bachelor’s degree in Marketing, Communications, Business, Engineering, or a related field.
• 2–3 years of experience in product marketing, technical marketing, marketing communications, content strategy, or a related discipline.
• Exceptional writing, editing, and storytelling skills.
• Strong understanding of product positioning, value propositions, customer needs, and integrated marketing strategies.
• Technical aptitude to collaborate with engineers and product managers.
• Strong project management, organizational, and time management skills.
• Ability to manage multiple priorities and cross-functional initiatives in a fast-paced environment.
• Proficiency with Microsoft Office Suite, including Word, Excel, PowerPoint, Outlook, and Teams.
• Ability to travel occasionally as business needs require.

Nice to have

• Experience working in a technical, engineering-focused, manufacturing, telecommunications, or B2B environment.
• Experience supporting product launches, integrated marketing campaigns, trade shows, or technical product demonstrations.
• Familiarity with content management systems (CMS), project management platforms, and ERP systems.
• Experience conducting competitive intelligence or market research initiatives.
• Knowledge of fiber optic connectivity, data center infrastructure, or related technology markets.
• Experience collaborating with external creative agencies, vendors, or event partners.

Benefits

• Competitive salary with performance-based bonus potential
• 4 weeks of PTO plus paid holidays
• Comprehensive medical, dental, and vision coverage
• 401(k) with employer match

Before you apply

• Will only employ those who are legally authorized to work in the United States.
• This is not a position for which sponsorship will be provided.
• Individuals with temporary visas such as E, F-1, H-2, L, J, or TN or who need sponsorship for work authorization now or in the future, are not eligible for hire.

About the company

US Conec, Ltd. is a global company that creates innovative connectivity solutions. They foster a friendly, inclusive culture that values teamwork, creativity, and mutual respect.